Since we all spend more time in the real rather than the virtual world, physical reminders explaining why customers should visit web sites are significant. What is in customers' hands and on their desk top will act as a prompt to visit a site and counter the weakness of the web as a pull medium. This is perhaps most important in the B2B context where a physical reminder in the office can be helpful. Examples, usually delivered through direct marketing, include brochures, catalogues, business cards, point-of-sale material, pens, postcards, inserts in magazines and password reminders for extranets.
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