Online value proposition

Visit the web sites of the following companies and, in one or two sentences each, summarise their Internet value proposition. You should also explain how they use the content of the web site to indicate their value proposition to customers.

1 Tektronix (www.tektronix.com).

2 Handbag.com (www.handbag.com).

3 Harrods (www.harrods.com).

4 Guinness (www.guinness.com).

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