Online value proposition

Visit the web sites of the following companies and, in one or two sentences each, summarise their Internet value proposition. You should also explain how they use the content of the web site to indicate their value proposition to customers.

1 Tektronix (www.tektronix.com).

2 Handbag.com (www.handbag.com).

3 Harrods (www.harrods.com).

4 Guinness (www.guinness.com).

Destroying Adwords

Destroying Adwords

Adwords or Pay Per Click advertising is essentially the 21st century equivalent of direct marketing, allowing advertisers to test ideas in hours rather than months. Learn more about Google Adwords and PPC advertising.

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