Online value proposition

Visit the web sites of the following companies and, in one or two sentences each, summarise their Internet value proposition. You should also explain how they use the content of the web site to indicate their value proposition to customers.

1 Tektronix (www.tektronix.com).

2 Handbag.com (www.handbag.com).

3 Harrods (www.harrods.com).

4 Guinness (www.guinness.com).

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Borrowing Basics

Borrowing Basics

Some small business persons cannot understand why a lending institution refused to lend them money. Others have no trouble getting funds, but they are surprised to find strings attached to their loans.

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