Online promotion techniques

In this section we will review approaches to online promotion using the different tools of Figure 8.1 from 1 to 6, including search engine marketing, online advertisements, e-mail and other methods of generating visitors to a web site. These techniques are often combined in what is known as a 'traffic-building campaign'; this is a method of increasing the audience of a site using different online (and offline) techniques. The relative importance of the online promotion techniques we will review in this section are indicated by Figure 8.13 (BrandNewWorld, 2004).

Local Business SEO Demystified

Local Business SEO Demystified

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