Online promotion techniques

In this section we will review approaches to online promotion using the different tools of Figure 8.1 from 1 to 6, including search engine marketing, online advertisements, e-mail and other methods of generating visitors to a web site. These techniques are often combined in what is known as a 'traffic-building campaign'; this is a method of increasing the audience of a site using different online (and offline) techniques. The relative importance of the online promotion techniques we will review in this section are indicated by Figure 8.13 (BrandNewWorld, 2004).

SEO Basics Tips For Small Business Owners

SEO Basics Tips For Small Business Owners

Whether you've created a website already or are planning to create one in the near future, you know that's only half the battle. The other half is getting your website found in the search engines in hopes of attracting those interested in the type of products or services you offer.

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