Mostvaluable customers MVCs

These are the customers who contribute the most profit and are typically a small proportion of the total customer base as suggested by their position in the pyramid. These customers will likely have purchased more or higher-value products. The strategy for these customers focuses on retention rather than extension. In the case of a bank, personal relationship managers would be appointed for customers in this category to provide them with guidance and advice and to make sure they remain loyal. Often this strategy will work best using direct personal contact as the primary communication channel, but using online marketing for support where the customer has a propensity to use online channels.

Was this article helpful?

0 0
Magic Affiliate Cash

Magic Affiliate Cash

It’s so much easier than you think to create unlimited wealth online. I’m going to show you exactly how in my comprehensive guide. Affiliates are making more money than ever these days easily cashing in while they are off doing other things. It’s nice to know you can bring in a massive income while you’re not even monitoring things because you will not be personally selling anything. You don’t even have to speak from the people that order from you.

Get My Free Ebook


Post a comment