The operation of an organisation's marketplace comprises the interactions between all elements of the micro-environment. In this section we review the great range of changes that the Internet has brought to the marketplace. The issues we will review include:

• Competitive forces. How are the major external forces on an organisation affected by the Internet?

• From value chain to value network. The value network concept describes a more dynamic version of the value chain with increased interaction between partners.

• New channel structures. What changes can occur to linkages to upstream and downstream partners in the supply chain? What is the role of new intermediaries?

• Location of trading. What are the options for location of trading online?

• Commercial arrangements for transactions. How are these changed?

• New business and revenue models. What business and revenue models can be adopted in the Internet marketplace?

Project Management Made Easy

Project Management Made Easy

What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.

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