Microsite Specialised content that is part of a web site that is not necessarily owned by the organisation. If owned by the company it may be as part of an extranet. (See also Nested ad content.) Microsoft Internet Information Server (IIS) Microsoft IIS is a web server developed by Microsoft that runs on Windows NT.
Mixed-mode buying The process by which a customer changes between online and offline channels during the buying process. Multi-channel marketing Customer communications and product distribution are supported by a combination of digital and traditional channels at different points in the buying cycle.
Multi-channel marketing strategy Defines how different marketing channels should integrate and support each other in terms of their proposition development and communications based on their relative merits for the customer and the company.
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