Tailoring of web site information for individual countries.

A further aspect of customer-centricity for web site design is the decision whether to include specific content for particular countries. This is referred to as 'localisation'. A site may need to support customers from a range of countries with:

• different product needs;

• language differences;

• cultural differences.

Localisation will address all these issues. It may be that products will be similar in different countries and localisation will simply involve converting the web site to suit another country. However, in order to be effective, this often needs more than translation, since different promotion concepts may be needed for different countries.

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