Gulati and Garino (2000) identify a continuum of approaches from integration to separation for delivering e-marketing through working with outside partners. The choices are:
1 In-house division (integration). Example: RS Components Internet Trading Channel (www.rswww.com).
2 Joint venture (mixed). The company creates an online presence in association with another player.
3 Strategic partnership (mixed). This may also be achieved through purchase of existing dot-coms, for example, in the UK Great Universal Stores acquired e-tailer Jungle.com for its strength in selling technology products and strong brand while John Lewis purchased Buy.com's UK operations.
4 Spin-off (separation). Example: Egg bank is a spin-off from Prudential Financial Services Company.
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There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.