Links with other organisations

Gulati and Garino (2000) identify a continuum of approaches from integration to separation for delivering e-marketing through working with outside partners. The choices are:

1 In-house division (integration). Example: RS Components Internet Trading Channel (www.rswww.com).

2 Joint venture (mixed). The company creates an online presence in association with another player.

3 Strategic partnership (mixed). This may also be achieved through purchase of existing dot-coms, for example, in the UK Great Universal Stores acquired e-tailer Jungle.com for its strength in selling technology products and strong brand while John Lewis purchased Buy.com's UK operations.

4 Spin-off (separation). Example: Egg bank is a spin-off from Prudential Financial Services Company.

Online Survey Champion

Online Survey Champion

There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.

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