Links to other chapters

This chapter builds on concepts and frameworks introduced earlier in the book. The main related chapters are as follows:

> Chapter 4, which introduces strategic approaches to exploiting the Internet

> Chapter 6, which examines customer relationship management issues

> Chapter 7, which provides an introduction to the characteristics of Internet consumer behaviour

> Chapter 8, covering issues relating to successful site development and operations

> Chapter 11, covering inbound retail logistics and the supply-side of operations in reseller markets

Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

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