This chapter builds on concepts and frameworks introduced earlier in the book. The main related chapters are as follows:
> Chapter 4, which introduces strategic approaches to exploiting the Internet
> Chapter 6, which examines customer relationship management issues
> Chapter 7, which provides an introduction to the characteristics of Internet consumer behaviour
> Chapter 8, covering issues relating to successful site development and operations
> Chapter 11, covering inbound retail logistics and the supply-side of operations in reseller markets
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What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.