Links to other chapters

This chapter should be read in conjunction with these chapters:

> Chapter 4 describes the development of an Internet marketing strategy. The aim of measurement is to quantify whether the objectives of this strategy have been achieved

> Chapter 7 describes how to set up a web site, and should be read before this chapter to introduce the reader to concepts of web site development

> Chapter 8 describes methods of promoting a web site. It should be read before this chapter since one aspect of measuring the effectiveness of Internet marketing is aimed at assessing the different promotional methods

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