Ethical standards Ethical standards are personal or business practices or behaviours which are generally
Practices or behaviours considered acceptable by society. A simple test is that acceptable ethics can be described which are morally . 11.1 • • 1
acceptabie to society as moral or just and unethical practices as immoral or unjust.
Ethical issues and the associated laws developed to control the ethical approach to Internet marketing is an important consideration of the Internet business environment for marketers. Privacy of consumers is a key ethical issue on which we will concentrate since many laws have been enacted and it affects all types of organisation regardless of whether they have a transactional e-commerce service. A further ethical issue for which laws have been enacted in many countries is providing an accessible level of Internet services for disabled users. We will also review other laws that have been developed for managing commerce and distance-selling online.
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