Learning objectives

Main topics

>■ Legal and ethical issues of Internet usage 101

>■ Technological factors 116

>■ Economic factors 136

> Political factors 139

After reading this chapter, the reader should be able to:

• Identify the different elements of the Internet macro-environment that impact on an organisation's Internet marketing strategy and execution

• Assess the impact of legal, moral and ethical constraints and opportunities on an organisation and devise solutions to accommodate them

• Evaluate the significance of other macro-factors such as economics, taxation and legal constraints

Case study 3

Boo hoo - learning from the largest European dot-com failure 141

Project Management Made Easy

Project Management Made Easy

What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.

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