After reading this chapter, the reader should be able to:
• Identify the principal uses of the Internet in B2B markets
• Explain the meaning of the electronic market place in terms of business potential
• Understand the impact of Internet technologies on buyer-supplier processes, relationships and markets
• Discuss how companies are utilising Internet technologies as part of their marketing strategies, tactically or strategically
> B2B e-context 486
>■ Commercial exchanges in B2B markets 493
>■ Trading relationships in B2B markets 501
>■ Digital marketing strategies 504
Case study 11
Growth, volume and dispersion of electronic markets 506
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There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.