Learning objectives

After reading this chapter, the reader should be able to:

• Identify the principal uses of the Internet in B2B markets

• Explain the meaning of the electronic market place in terms of business potential

• Understand the impact of Internet technologies on buyer-supplier processes, relationships and markets

• Discuss how companies are utilising Internet technologies as part of their marketing strategies, tactically or strategically

Main topics

> B2B e-context 486

>■ Commercial exchanges in B2B markets 493

>■ Trading relationships in B2B markets 501

>■ Digital marketing strategies 504

Case study 11

Growth, volume and dispersion of electronic markets 506

Success For Affiliate Managers

Success For Affiliate Managers

Explode your Affiliate Income Today By Learning FIRST How To Become A Successful Affiliate Manager! Do you want to know everything there is to know about running a successful affiliate program that brings you money on autopilot? Then get your hands on this brand new e-book.

Get My Free Ebook


Post a comment