Learning objectives

After reading this chapter, the reader should be able to:

• Identify the principal uses of the Internet in B2B markets

• Explain the meaning of the electronic market place in terms of business potential

• Understand the impact of Internet technologies on buyer-supplier processes, relationships and markets

• Discuss how companies are utilising Internet technologies as part of their marketing strategies, tactically or strategically

Main topics

> B2B e-context 486

>■ Commercial exchanges in B2B markets 493

>■ Trading relationships in B2B markets 501

>■ Digital marketing strategies 504

Case study 11

Growth, volume and dispersion of electronic markets 506

SEO Made Easy

SEO Made Easy

Discover How To Get Your Sites On Top of The Search Engines So You Can Generate More Leads and Sales, Introducing... SEO Made Easy'. You'll discover why search engine optimization is important and why you should be optimizing are your pages so people can find your site.

Get My Free Ebook


Post a comment