Learning objectives

Main topics

>■ Performance management for Internet marketing 417

>- The maintenance process 433

>- Responsibilities in web site maintenance 435

After reading this chapter, the reader should be able to:

• Identify the tasks necessary when managing an online presence

• Understand terms used to measure and improve site effectiveness

• Develop an appropriate process to collect measures for Internet marketing effectiveness

Case study 9

Learning from Amazon's culture of metrics 441

Project Management Made Easy

Project Management Made Easy

What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.

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