Learning objectives

Main topics

>■ Performance management for Internet marketing 417

>- The maintenance process 433

>- Responsibilities in web site maintenance 435

After reading this chapter, the reader should be able to:

• Identify the tasks necessary when managing an online presence

• Understand terms used to measure and improve site effectiveness

• Develop an appropriate process to collect measures for Internet marketing effectiveness

Case study 9

Learning from Amazon's culture of metrics 441

Salehoo Secrets and Tips

Salehoo Secrets and Tips

As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.

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