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existing competitors

• The power of online

• When an

• Substitution is a

• Barriers to entry are

• The Internet

buyers is increased

organisation

significant threat

reduced, enabling

encourages

since they have a

purchases, the

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new competitors,

commoditisation

wider choice and

bargaining power of

products or

particularly for

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prices are likely to

its suppliers is

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retailers or service

easy to differentiate

be forced down

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organisations that

products.

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introduced.

have traditionally

Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

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