Level of management


Intranet and extranet


Environmental scanning Competitor analysis Market analysis Customer analysis Strategic decision making Supply chain management

Internal data analysis Management information Marketing information Database

Operations efficiency Business planning Monitoring and control Simulations

Business intelligence (data warehouses)

Tactical and operational

Advertising/promotions Direct marketing Public relations Distribution/logistics Workgroups Marketing research Publishing

Electronic mail Data warehousing Relationship marketing Conferencing Training

Technology information Product/service information Customer service Internet trading Sponsorship

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