Info

(2005 est.)

latest data

(% population)

in EU

(2000-2005)

Austria

8,163,782

4,650,000

57.0 %

2.0 %

121.4 %

Belgium

10,443,012

5,100,000

48.8 %

2.2 %

155.0 %

Cyprus

950,947

298,000

31.3 %

0.1 %

148.3 %

Czech Republic

10,230,271

4,800,000

46.9 %

2.1 %

380.0 %

Denmark

5,411,596

3,762,500

69.5 %

1.7 %

92.9 %

Estonia

1,344,840

670,000

49.8 %

0.3 %

82.8 %

Finland

5,246,920

3,286,000

62.6 %

1.4 %

70.5 %

France

60,619,718

25,614,899

42.3 %

11.3 %

201.4 %

Germany

82.726,188

47,127,725

57.0 %

20.8 %

96.4 %

Greece

11,212,468

3,800,000

33.9 %

1.7 %

280.0 %

Hungary

10,083,477

3,050,000

30.2 %

1.3 %

326.6 %

Ireland

4,027,303

2,060,000

51.2 %

0.9 %

162.8 %

Italy

58,608,565

28,870,000

49.3 %

12.7 %

118.7 %

Latvia

2,306,489

810,000

35.1 %

0.4 %

440.0 %

Lithuania

3,430,836

968,000

28.2 %

0.4 %

330.2 %

Luxembourg

455,581

270,800

59.4 %

0.1 %

170.8 %

Malta

384,594

301,000

78.3 %

0.1 %

652.5 %

Netherlands

16,322,583

10,806,328

66.2 %

4.8 %

177.1 %

Poland

38,133,691

10,600,000

27.8 %

4.7 %

278.6 %

Portugal

10,463,170

6,090,000

58.2 %

2.7 %

143.6 %

Slovakia

5,379,455

2,276,000

42.3 %

1.0 %

250.2 %

Slovenia

1,956,916

950,000

48.5 %

0.4 %

216.7 %

Spain

43,435,136

16,129,731

37.1 %

7.1 %

199.4 %

Sweden

9,043,990

6,800,000

75.2 %

3.0 %

68.0 %

United Kingdom

59,889,407

37,800,000

63.1 %

16.7 %

145.5 %

European Union

460,270,935

226,890,983

49.3 %

100.0 %

143.5 %

Notes: (1) The EU Internet statistics were updated on November 21, 2005. (2) Detailed data for Individual countries can be found by clicking on each country name. (3) The demographic (population) numbers are based on data contained in world-gazetteer.com. (4) The usage numbers come from various sources, mainly from data published by Nielsen//NetRatings, ITU , C-I-A, local NICs and private sources. (5) Data may be cited, giving due credit and establishing an active link to Internet World Stats. (6) For definitions, see the site surfing guide. ©Copyright 2005, Miniwatts International, Ltd. All rights reserved.

Notes: (1) The EU Internet statistics were updated on November 21, 2005. (2) Detailed data for Individual countries can be found by clicking on each country name. (3) The demographic (population) numbers are based on data contained in world-gazetteer.com. (4) The usage numbers come from various sources, mainly from data published by Nielsen//NetRatings, ITU , C-I-A, local NICs and private sources. (5) Data may be cited, giving due credit and establishing an active link to Internet World Stats. (6) For definitions, see the site surfing guide. ©Copyright 2005, Miniwatts International, Ltd. All rights reserved.

Source: www.internetworldstats.com/stats.htm © 2005, www.InternetWorldStats.com. All rights reserved

It is important for an e-retailer to recognise the differences between on- and offline target markets. Additionally, it should analyse and understand the differences in consumer behaviour between these two channels. Knowledge of who the customers are can give the e-retailer the opportunity to begin to analyse their needs (in an e-retailing context) and then to formulate a plan as to how the company might serve the online customers. Table 10.3 shows the potential impact of some consumer profile variables in online markets. As in offline markets there is a wide range of profile variables that can be used to identify and eventually segment online consumer markets.

Table 10.3 Profile variables and the potential digital impact on target markets
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