Benefit of e-marketing

How benefit is delivered

Typical objectives

Sell - Grow sales

Achieved through wider distribution to customers you can't readily service offline or perhaps through a wider product range than in-store, or lower prices compared to other channels

Achieve 10% of sales online in market Increase online sales for product by 20% in year

Serve - Add value

Achieved through giving customers extra benefits online or inform product development through online dialogue and feedback

Increase interaction with different content on site

Increase dwell-time duration on site by 10% (sometimes known as 'stickiness') Increasing number of customers actively using online services (at least once per month) to 30%

Speak - Get closer to customers

This is creating a two-way dialogue through web and e-mail forms and polls and conducting online market research through formal surveys and informally monitoring chat rooms to learn about them. Also speak through reaching them online through PR

Grow e-mail coverage to 50% of current customer database Survey 1000 customers online each month

Increase visitors to community site section by 5%

Save - Save costs

Achieved through online e-mail communications, sales and service transactions to reduce staff, print and postage costs

Generate 10% more sales for same communications budget

Reduce cost of direct marketing by

15% through e-mail

Increase web self-service to 40% of all service enquiries and reduce overall cost-to-serve by 10%

Sizzle - Extend the brand online

Achieved through providing a new proposition and new experience online while at the same time appearing familiar

Was this article helpful?

0 0
Online Survey Champion

Online Survey Champion

There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.

Get My Free Ebook

Post a comment