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Register the domain name as early as possible. This is necessary since the precedent in the emerging law is that the first company to register the name is the one that takes ownership if it has a valid claim to ownership.

Register multiple domain names if this helps the potential audience to find the site. For example, British Midland may register its name as www.britishmidland.com and www.britishmidland.co.uk.

Use the potential of non-company brand names to help promote a product. For example, a 1998 traditional media campaign for British Midland used www.iflybritishmidland.com as a memorable address to help users find its site.

Project Management Made Easy

Project Management Made Easy

What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.

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