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Register the domain name as early as possible. This is necessary since the precedent in the emerging law is that the first company to register the name is the one that takes ownership if it has a valid claim to ownership.

Register multiple domain names if this helps the potential audience to find the site. For example, British Midland may register its name as www.britishmidland.com and www.britishmidland.co.uk.

Use the potential of non-company brand names to help promote a product. For example, a 1998 traditional media campaign for British Midland used www.iflybritishmidland.com as a memorable address to help users find its site.

SEO Basics Tips For Small Business Owners

SEO Basics Tips For Small Business Owners

Whether you've created a website already or are planning to create one in the near future, you know that's only half the battle. The other half is getting your website found in the search engines in hopes of attracting those interested in the type of products or services you offer.

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