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Figure 2.18 The most popular search terms typed into a search engine that resulted in traffic to www.ba.com, four weeks ending 18.03.06

Source: Hitwise (www.hitwise.co.uk)

that these types of tools provide an incredible opportunity to understand customer search behaviour together with assessing a company's success in reaching these customers searching online. Through evaluating the volume of phrases used to search for products in a given market it is possible to calculate the total potential opportunity and .?h.ar.e..oi.s.ea.rC.h the current share of search terms for a company. 'Share of search' can be determined

The audience siiare of from web analytics reports from the company site which indicate the precise key phrases Internet searchers achieved by a particular used by visitors to actually reach a site from different search engines. We explore the audience in a particular techniques of search engine marketing in more detail in Chapter 8.

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Corner The Local Search Engine Market

Corner The Local Search Engine Market

Four Steps to Ensure your Business will Capitalize from Local Google Search Exposure. We live in an age where everyday more and more people are connecting online. The internet is more of a household necessity than passing fad.

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