Element of proposition
Interactive services are available quite rapidly, but return path connections using phone lines for purchase are slower
This is less practical for PC and mobile since there are usually several viewers
Credit card details can be held by the iDTV provider, making it theoretically unnecessary to repeatedly enter personal details
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Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.