Element of proposition
Not fixed location
The user is freed from the need to access via the desktop, making access possible when commuting, for example
Mobiles can be used to give geographically based services, e.g. an offer in a particular shopping centre. Future mobiles will have global positioning services integrated
The latest GPRS and 3G services are always on, avoiding the need for lengthy connection (see section on alternative digital technologies)
Mobiles are more private than desktop access, making them more suitable for social use or for certain activities such as an alert service for looking for a new job
As with PC access, personal information and services can be requested by the user, although these often need to be set up via PC access
In the future mobile may become a form of wallet, but thefts of mobiles make this a source of concern
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Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.