Info

Element of proposition

Evaluation

Not fixed location

The user is freed from the need to access via the desktop, making access possible when commuting, for example

Location-based services

Mobiles can be used to give geographically based services, e.g. an offer in a particular shopping centre. Future mobiles will have global positioning services integrated

Instant access/convenience

The latest GPRS and 3G services are always on, avoiding the need for lengthy connection (see section on alternative digital technologies)

Privacy

Mobiles are more private than desktop access, making them more suitable for social use or for certain activities such as an alert service for looking for a new job

Personalisation

As with PC access, personal information and services can be requested by the user, although these often need to be set up via PC access

Security

In the future mobile may become a form of wallet, but thefts of mobiles make this a source of concern

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