Range of behavioural traits

Sources referred to

1 Directed to undirected information-seekers

2 Brand-knowledgeable to not knowledgeable

3 Feature-led to not feature-led

4 Price-led to not price-led

5 Service-quality-led to not service-quality-led

6 Require advice to do not require advice

7 Brand-loyal to opportunistic

Lewis and Lewis (1997), Kothari et al. (2001) Kothari et al. (2001), Styler (2001) Styler (2001) Styler (2001)

Styler (2001)

Clemons and Row (2000), Styler (2001)

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