Range of behavioural traits
Sources referred to
1 Directed to undirected information-seekers
2 Brand-knowledgeable to not knowledgeable
3 Feature-led to not feature-led
4 Price-led to not price-led
5 Service-quality-led to not service-quality-led
6 Require advice to do not require advice
7 Brand-loyal to opportunistic
Lewis and Lewis (1997), Kothari et al. (2001) Kothari et al. (2001), Styler (2001) Styler (2001) Styler (2001)
Clemons and Row (2000), Styler (2001)
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