Info

1997 1998 1999 2000 2001 2002 2003 2004 Key UK Ger USA Fra

Jap Can Ita Swe

Aus ROI SKo

1997 1998 1999 2000 2001 2002 2003 2004 Key UK Ger USA Fra

Jap Can Ita Swe

Aus ROI SKo

Figure 11.6 Proportion of business with Internet access

Figure 11.7 Proportion of business with a web site

remains stable between 55% and 85% (see Figure 11.7).

• Significant variation across industries in levels of uptake of e-commerce. On the buy side, retail businesses are making the most significant amount of online purchases: 36% in the UK and an average of 38% across other surveyed nations. The construction sector was the lowest in terms of uptake with 17% of businesses in the UK and 21% in other nations. On the sell side, of companies that enable customers to order online, the percentage varies across sectors from 28% to 10% (see Figure 11.8). • Sweden, Ireland and the UK remain ahead in terms of levels of sophistication (see Figure 11.9).

This case has focused on the growth and dispersion of Internet adoption and e-commerce and in doing so has identified varying levels of uptake and usage of web technologies across the nations surveyed. Academic researchers (Doherty et al., 1999, Teo and Pian, 2003) have produced various models of the ways organisations use Internet technologies and how usage can be influenced by various factors, for example, levels of maturity, business integration, marketing applications and the category of the adopter.

Teo and Pian (2003) suggest that such different levels of adoption are likely to confer different degrees of competitive advantage, which they have found to be a key driver of Internet adoption (see Table 11.3) and which ultimately will affect the types of goals an organisation aims to achieve through the application of Internet technologies.

The level of adoption affects the extent to which Internet technologies impact on an organisation's practical operations. In doing so it provides a context for digital strategy formulation and ultimately the objectives pursued.

Swe Ger UK USA Can ROI Aus Ita Jap Fra SKo Swe SKo Ger Aus Jap UK Can USA ROI Ita Fra

Key^J 2002 □ 2003 □ 2004 Key □ 2002 □ 2003 □ 2004

Figure 11.8 Adoption of buying and selling online

Swe Ger UK USA Can ROI Aus Ita Jap Fra SKo Swe SKo Ger Aus Jap UK Can USA ROI Ita Fra

Key^J 2002 □ 2003 □ 2004 Key □ 2002 □ 2003 □ 2004

Figure 11.8 Adoption of buying and selling online

Index

Sub-index

Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

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