Content must be present for long enough to be processed
Content on banner ads may not be on screen long enough for processing and cognition
User s eyes will be drawn towards headings and content, not graphics and moving items on a web page (Nielsen, 2000b)
Emphasis and accurate labelling of headings is vital to gain a user's attention. Evidence suggests that users do not notice banner adverts, suffering from 'banner blindness'
3 Comprehension and perception
The user's interpretation of content
Designs that use common standards and metaphors and are kept simple will be more readily comprehended
4 Yielding and acceptance
Is information (copy) presented accepted by customers?
Copy should refer to credible sources and present counter-arguments as necessary
As for traditional advertising, this describes the extent to which the information is remembered
An unusual style or high degree of interaction leading to flow and user satisfaction is more likely to be recalled
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Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.