Info

- self-expressive benefit - build your own collection of your tastes

Relationship

Options for changing brand identity online

A further decision for marketing managers is whether to redefine the name element of brand identity and how to vary associated positioning messages to support the move online. Brands that were newly created for the Internet such as Expedia.com and Zopa.com do not risk damaging existing brands. Existing organisations need to think about how they differentiate their online services, and changing the brand identity is part of that. There are four main options for existing organisations migrating their brands online. When a company launches or relaunches an online presence, it has the following choices with regards to brand identity:

Magic Affiliate Cash

Magic Affiliate Cash

It’s so much easier than you think to create unlimited wealth online. I’m going to show you exactly how in my comprehensive guide. Affiliates are making more money than ever these days easily cashing in while they are off doing other things. It’s nice to know you can bring in a massive income while you’re not even monitoring things because you will not be personally selling anything. You don’t even have to speak from the people that order from you.

Get My Free Ebook


Post a comment