Info

- self-expressive benefit - build your own collection of your tastes

Relationship

Options for changing brand identity online

A further decision for marketing managers is whether to redefine the name element of brand identity and how to vary associated positioning messages to support the move online. Brands that were newly created for the Internet such as Expedia.com and Zopa.com do not risk damaging existing brands. Existing organisations need to think about how they differentiate their online services, and changing the brand identity is part of that. There are four main options for existing organisations migrating their brands online. When a company launches or relaunches an online presence, it has the following choices with regards to brand identity:

Online Survey Champion

Online Survey Champion

There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.

Get My Free Ebook


Post a comment