Implications for eretail marketing strategy

The impact of an increasing number of consumers and businesses accepting the Internet and other forms of digital media as a stable channel to market is an increase in customer expectations, which creates competitive pressures and challenges for e-retailers. In part, this has been caused by new market entrants that have established their market position by, say, offering very wide and deep product choice, dynamic demand-driven pricing or instantaneous real-time purchase and delivery.

The growth in spending is amply demonstrated in Table 10.5.

Table 10.5 Growth in online buyers and their spend
Online Survey Champion

Online Survey Champion

There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.

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