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Quality of management processes

Figure 9.1 Criteria for improving performance from Internet marketing

This chapter is in two parts, the first part is about performance management, where we review the approach to improving performance through assessing appropriate measures, tools and the right process to apply them as suggested by Figure 9.1. In the second part, we review some of the issues involved with maintaining an online presence, which again involves looking at the measures, tools and process for keeping a web site up-to-date.

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