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the story the beer the ads the craic the shop Join in surger log in on suret M wit*

The GUINNESS® Blog Get the inside track on w what the GUMNESS® \ team in Great Britain are up to on the new GUINNESS® blog it's o-n TV...

GUINNESS® SURGER® Create the magic of ** GUINNESS® Draught in 1 your own home with the new GUINNESS® SURGER®

GUINNESS PREMIERSHIP We've always said that GUINNESS® and rugby rni\W are the perfect match But KnM now it's official, thanks to a £20 million, four-year deal

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The GUINNESS word and associated logos are trade marks. © Guinness & Co. 2005 (DEV)

Figure 5.6 Guinness brand site [www.guinness.com)

Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

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