Going shopping online

Select a product or service of your choice that you are about to or would like to be able to purchase. Visit as many web sites as required until you find a product or service that could meet your needs (see Figure 10.1, for example).

Using your online shopping experience identify:

1 The problem you were seeking to solve

2 The extent of your information searching

3 The choice criteria which informed your decision making

4 The purchase solution (your preferred product or service)

5 Evaluate the web sites you have visited in terms of how easy it was to find the information you needed to make your purchasing decision.

Destroying Adwords

Destroying Adwords

Adwords or Pay Per Click advertising is essentially the 21st century equivalent of direct marketing, allowing advertisers to test ideas in hours rather than months. Learn more about Google Adwords and PPC advertising.

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