Going shopping online

Select a product or service of your choice that you are about to or would like to be able to purchase. Visit as many web sites as required until you find a product or service that could meet your needs (see Figure 10.1, for example).

Using your online shopping experience identify:

1 The problem you were seeking to solve

2 The extent of your information searching

3 The choice criteria which informed your decision making

4 The purchase solution (your preferred product or service)

5 Evaluate the web sites you have visited in terms of how easy it was to find the information you needed to make your purchasing decision.

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