Further reading

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Dibb, S., Simkin, S., Pride, W. and Ferrel, O. (2001) Marketing. Concepts and Strategies, 4th

European edn. Houghton Mifflin, New York. See Chapter 2, The marketing environment. Kotler, P., Armstrong, G., Saunders, J. and Wong, V. (2001) Principles of Marketing, 3rd European edn. Financial Times/Prentice Hall, Harlow. See Chapter 4, The marketing environment. Porter, M. (2001) Strategy and the Internet, Harvard Business Review, March, 62-78. A retrospective assessment of how the Internet has changed Porter's model, first proposed in the 1980s. Timmers, P. (1999) Electronic Commerce Strategies and Models for Business-to-Business Trading. Wiley, Chichester. Detailed descriptions of different B2B models are available in this book.

A directory of Internet marketing links, including sources for statistics from the Internet environment, is maintained by Dave Chaffey at www.davechaffey.com.

Digests of reports and surveys concerned with e-commerce

1 Digests of published MR data

• ClickZ Internet research (www.clickz.com/stats)

Market Research.com (www.marketresearch.com)

• MR Web (www.mrweb.co.uk)

2 Directories of MR companies

• British Market Research Association (www.bmra.org.uk)

• Market Research Society (www.mrs.org.uk)

• International MR agencies (www.greenbook.org)

S Traditional market research agencies

• MORI (www.mori.com/emori)

• NOP (www.nopworld.com)

• Nielsen (www.nielsen.com)

4 Government sources

• European government (http://europa.eu.int/comm/eurostat)

• OECD (www.oecd.org)

• UK government (www.open.gov.uk, www.ons.gov.uk)

• US government (www.stat-usa.gov)

5 Online audience data

• Comscore (www.comscore.com)

• Hitwise (www.hitwise.com)

• Mori (www.mori.com/emori)

• Netratings (www.netratings.com)

• NOP World (www.nopworld.com)

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