Finances

Despite growth in subscribers and revenue, Napster has experienced significant net losses since its inception and according to the SEC filing Napster (2005), 'we expect to incur net losses for at least the next twelve months and likely continue to experience net losses thereafter'. Since 1 April 2003, Napster have incurred approximately $97.8 million of after tax losses from continuing operations. A summary of the finances is presented in Table 5.3.

Sources: BBC (2005), Napster (2005), Wikipedia (2005), The Register (2005) and Wired (2002)

Question

Evaluate how Napster has varied each element of the marketing mix to compete with traditional and online music retailers.

Email Marketing Dynamo

Email Marketing Dynamo

Are You Ready To Become An Email Marketing Dynamo? If Your Not Concentrating On List Building, Your Missing The Point. Are you ready to make millions out of your website? You have heard it before, YOU must concentrate your efforts in building a profitable list. It goes without saying, that having a responsive list is like printing money on demand.

Get My Free Ebook


Post a comment