File Transfer Protocol (FTP) A standard method for moving files across the Internet. FTP is available as a feature of web browsers that is sometimes used for marketing applications such as downloading files such as product price lists or specifications. Standalone FTP packages such as WSFTP are commonly used to update HTML files on web servers when uploading revisions to the web server. Firewall A specialised software application mounted on a server at the point where the company is connected to the Internet. Its purpose is to prevent unauthorised access into the company by outsiders. Firewalls are essential for all companies hosting their own web server.

First-party cookies Served by the site currently in use - typical for e-commerce sites.

Flow Describes a state in which users have a positive experience from readily controlling their navigation and interaction on a web site.

Focus groups Online focus groups have been conducted by w3focus.com. These follow a bulletin board or discussion group form where different members of the focus group respond to prompts from the focus group leaders.

Form A method on a web page of entering information such as order details. Forward auctions Item purchased by highest bid made in bidding period.

4G Fourth-generation wireless, expected to deliver wireless broadband at 20-40 Mbps (about 10-20 times the current rates of ADSL broadband service).

Frame A technique used to divide a web page into different parts such as a menu and separate content.

General Packet Radio Services (GPRS) A standard offering mobile data transfer and WAP access approximately 5 to 10 times faster than traditional GSM access.

Global (or generic) top-level domain names (gLTD)

The part of the domain name that refers to the category of site. The gLTD is usually the rightmost part of the domain name such as .co.uk or .com.

Globalisation The increase of international trading and shared social and cultural values. Gopher Gopher is a directory-based structure containing information in certain categories. Graphic design All factors that govern the physical appearance of a web page.

Graphics Interchange Format (GIF) GIF is a graphics format used to display images within web pages. An interlaced GIF is displayed gradually on the screen, building up an image in several passes.

Hacker Someone who enjoys exploring the details of programmable systems and how to stretch their capabilities.

Hit A hit is recorded for each graphic or page of text requested from a web server. It is not a reliable measure for the number of people viewing a page. A page impression is a more reliable measure denoting one person viewing one page.

Home page The index page of a web site with menu options or links to other resources on the site. Usually denoted by <web address>/index.html.

House list A list of prospect and customer names, e-mail addresses and profile information owned by an organisation.

HTML (Hypertext Markup Language) A standard format used to define the text and layout of web pages. HTML files usually have the extension .HTML or .HTM.

HTTP (Hypertext Transfer Protocol) A standard that defines the way information is transmitted across the Internet.

Hype cycle A graphic representation of the maturity, adoption and business application of specific technologies.

Hyperlink A method of moving between one web site page and another, indicated to the user by text highlighted by underlining and/or a different colour. Hyperlinks can also be achieved by clicking on a graphic image such as a banner advertisement that is linked to another web site.

Identity theft The misappropriation of the identity of another person, without their knowledge or consent.

I-Mode A mobile access platform that enables display of colour graphics and content subscription services.

Inbound customer contact strategies Approaches to managing the cost and quality of service related to management of customer enquiries. Inbound e-mail E-mail arriving at a company.

Inbound Internet-based communications Customers enquire through web-based form and e-mail (see Web self-service).

Incidental offline advertising Driving traffic to the web site is not a primary objective of the advert. Infomediary An intermediary business whose main source of revenue derives from capturing consumer information and developing detailed profiles of individual customers for use by third parties. Information architecture The combination of organisation, labelling and navigation schemes constituting an information system.

Information organisation schemes The structure chosen to group and categorise information. Initiation of web site project This phase of the project should involve a structured review of the costs and benefits of developing a web site (or making a major revision to an existing web site). A successful outcome to initiation will be a decision to proceed with the site development phase, with an agreed budget and target completion date.

Insertion order A printed order to run an advertisement campaign. It defines the campaign name, the web site receiving the order and the planner or buyer giving the order, the individual advertisements to be run (or who will provide them), the sizes of the advertisements, the campaign beginning and end dates, the CPM, the total cost, discounts to be applied, and reporting requirements and possible penalties or stipulations relative to the failure to deliver the impressions.

Integrity See Security methods. Intellectual property rights (IPRs) Protect the intangible property created by corporations or individuals that is protected under copyright, trade secret and patent laws.

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Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

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