Examination questions

1 Explain the different layers of governance of the Internet.

2 Summarise the macro-environment variables a company needs to monitor when operating an e-commerce site.

3 Explain the purpose of environmental scanning in an e-commerce context.

4 Give three examples of how web sites can use techniques to protect the user's privacy.

5 Explain the significance of the diffusion-adoption concept to the adoption of new technologies to:

(a) consumers purchasing using technological innovations;

(b) businesses deploying technological innovations.

6 What action should an e-commerce manager take to ensure compliance with ethical and legal standards of their site?

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