Examination questions

1 What is web site prototyping? Give three benefits of this approach.

2 What controls on a web site project are introduced at the initiation phase of the project?

3 A company is selecting an ISP. Explain:

(b) which factors will affect the quality of service delivered by the ISP.

4 How are focus groups used to gain understanding of customer expectations of a web site?

5 Name, and briefly explain, four characteristics of the information content of a site that will govern whether a customer is likely to return to that web site.

6 When the graphic design and page layout of a web site are being described, what different factors associated with type and set-up of a PC and its software should the designer take into account?

7 What is meant by 'opt-in'? Why should it be taken into account as part of web site design?

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