Examination questions

1 Give three examples of online promotion and briefly explain how they function.

2 Describe four different types of site on which online banner advertising for a car manufacturer's site could be placed.

3 Clickthrough is one measure of the effectiveness of banner advertising. Answer the following:

(a) What is clickthrough?

(b) Which factors are important in determining the clickthrough rate of a banner advertisement?

(c) Is clickthrough a good measure of the effectiveness of banner advertising?

4 What is meant by co-branding? Explain the significance of co-branding.

5 What are 'meta-tags'? How important are they in ensuring a web site is listed in a search engine?

6 Name three ways in which e-mail can be used for promotion of a particular web site page containing a special offer.

7 Give an example of an online loyalty scheme and briefly evaluate its strengths and weaknesses.

8 Which techniques can be used to promote a web site in offline media?

Advance SEO Techniques

Advance SEO Techniques

Turbocharge Your Traffic And Profits On Auto-Pilot. Would you like to watch visitors flood into your websites by the 1,000s, without expensive advertising or promotions? The fact is, there ARE people with websites doing exactly that right now. How is that possible, you ask? The answer is Advanced SEO Techniques.

Get My Free Ebook


Post a comment