Examination questions

1 Give three examples of online promotion and briefly explain how they function.

2 Describe four different types of site on which online banner advertising for a car manufacturer's site could be placed.

3 Clickthrough is one measure of the effectiveness of banner advertising. Answer the following:

(a) What is clickthrough?

(b) Which factors are important in determining the clickthrough rate of a banner advertisement?

(c) Is clickthrough a good measure of the effectiveness of banner advertising?

4 What is meant by co-branding? Explain the significance of co-branding.

5 What are 'meta-tags'? How important are they in ensuring a web site is listed in a search engine?

6 Name three ways in which e-mail can be used for promotion of a particular web site page containing a special offer.

7 Give an example of an online loyalty scheme and briefly evaluate its strengths and weaknesses.

8 Which techniques can be used to promote a web site in offline media?

Corner The Local Search Engine Market

Corner The Local Search Engine Market

Four Steps to Ensure your Business will Capitalize from Local Google Search Exposure. We live in an age where everyday more and more people are connecting online. The internet is more of a household necessity than passing fad.

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