Examination questions

1 Give three examples of online promotion and briefly explain how they function.

2 Describe four different types of site on which online banner advertising for a car manufacturer's site could be placed.

3 Clickthrough is one measure of the effectiveness of banner advertising. Answer the following:

(a) What is clickthrough?

(b) Which factors are important in determining the clickthrough rate of a banner advertisement?

(c) Is clickthrough a good measure of the effectiveness of banner advertising?

4 What is meant by co-branding? Explain the significance of co-branding.

5 What are 'meta-tags'? How important are they in ensuring a web site is listed in a search engine?

6 Name three ways in which e-mail can be used for promotion of a particular web site page containing a special offer.

7 Give an example of an online loyalty scheme and briefly evaluate its strengths and weaknesses.

8 Which techniques can be used to promote a web site in offline media?

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SEO Guide for Top Rankings

SEO Guide for Top Rankings

Search engines are special sites on the web that are designed to help people find information stored on other sites. There are differences in the ways various search engines work. Learn more about this topic within this guide.

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