Examination questions

1 Describe three alternative locations for transactions for a B2B company on the Internet.

2 Explain two applications of dynamic pricing on the Internet.

3 How does the Internet impact an organisation's options for core and extended (augmented) product?

4 Briefly summarise the implications of the Internet on each of these elements of the marketing mix:

(a) Product

(d) Promotion.

5 Explain the reasons why the Internet could be expected to decrease prices online.

6 How can an organisation vary its promotional mix using the Internet?

Was this article helpful?

0 0
Passive Income Blueprint

Passive Income Blueprint

Passive income is a source of revenue you ideally create only once, to bring in fresh batches of income over and over, all on its own.

Get My Free Ebook

Post a comment