Examination questions

1 Describe three alternative locations for transactions for a B2B company on the Internet.

2 Explain two applications of dynamic pricing on the Internet.

3 How does the Internet impact an organisation's options for core and extended (augmented) product?

4 Briefly summarise the implications of the Internet on each of these elements of the marketing mix:

(a) Product

(d) Promotion.

5 Explain the reasons why the Internet could be expected to decrease prices online.

6 How can an organisation vary its promotional mix using the Internet?

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