1 Describe three alternative locations for transactions for a B2B company on the Internet.
2 Explain two applications of dynamic pricing on the Internet.
3 How does the Internet impact an organisation's options for core and extended (augmented) product?
4 Briefly summarise the implications of the Internet on each of these elements of the marketing mix:
5 Explain the reasons why the Internet could be expected to decrease prices online.
6 How can an organisation vary its promotional mix using the Internet?
Was this article helpful?