Examination questions

1 What options are available to a supplier, currently fulfilling to customers through a reseller, to use the Internet to change this relationship?

2 What types of channel conflicts are caused by the Internet?

3 What are virtual organisations and how can the Internet support them?

4 Name three options for a company's representation on the Internet in different types of marketplace.

5 Explain the term 'virtual value-chain'.

6 What are the three key factors that affect consumer adoption of the Internet?

7 Summarise how the bargaining power of buyers may be changed by the Internet for a commodity product.

8 How can the internal value chain be modified when an organisation deploys Internet technologies?

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