1 Discuss the analogy of Berthon et al. (1998) that effective Internet promotion is similar to a company exhibiting at an industry trade show attracting visitors to its stand.
2 Discuss the merits of the different models of paying for banner advertisements on the Internet for both media owners and companies placing advertisements.
3 'Online promotion must be integrated with offline promotion.' Discuss.
4 Compare the effectiveness of different methods of online advertising including banner advertisements, e-mail inserts, site co-branding and sponsorship.
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