Essay and discussion questions

1 Explain the factors that influence the development of multi-channel customer contact strategies.

2 Compare and contrast traditional transaction-oriented marketing with one-to-one marketing using the Internet.

3 Write a report summarising for a manager the necessary stages for transforming a brochureware site to a one-to-one interactive site and the benefits that can be expected.

4 Explore the legal and ethical constraints upon implementing relationship marketing using the Internet.

Mastering The Plan Mechanics

Mastering The Plan Mechanics

Simple, Yet Advanced Analysis On Network Marketing Plans To Fire Up Your Network And TripleYour Income! In this explosive guide to Network Marketing, you will learn all about: The 5 common types of plans out there to equip yourself thoroughly in your network marketing career, The common questions that people ask about plans and how to give answers with confidence, especially when challenged by your prospects and downlines, plus much more.

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