Essay and discussion questions

1 Explain the factors that influence the development of multi-channel customer contact strategies.

2 Compare and contrast traditional transaction-oriented marketing with one-to-one marketing using the Internet.

3 Write a report summarising for a manager the necessary stages for transforming a brochureware site to a one-to-one interactive site and the benefits that can be expected.

4 Explore the legal and ethical constraints upon implementing relationship marketing using the Internet.

Was this article helpful?

0 0
MLM Secrets

MLM Secrets

How to Make At Least 30,000 in Residual Income Every Single Month with Online Network Marketing. All over the internet people just like you are making fortunes with network marketing.br If you're not one of them yet, please read on...

Get My Free Ebook


Post a comment