1 Explain the factors that influence the development of multi-channel customer contact strategies.
2 Compare and contrast traditional transaction-oriented marketing with one-to-one marketing using the Internet.
3 Write a report summarising for a manager the necessary stages for transforming a brochureware site to a one-to-one interactive site and the benefits that can be expected.
4 Explore the legal and ethical constraints upon implementing relationship marketing using the Internet.
Was this article helpful?