Essay and discussion questions

1 Explain the factors that influence the development of multi-channel customer contact strategies.

2 Compare and contrast traditional transaction-oriented marketing with one-to-one marketing using the Internet.

3 Write a report summarising for a manager the necessary stages for transforming a brochureware site to a one-to-one interactive site and the benefits that can be expected.

4 Explore the legal and ethical constraints upon implementing relationship marketing using the Internet.

Get Your MLM Report

Get Your MLM Report

What You Need To Know To Prosper In Any Network Marketing Program. This report is all about what to avoid in terms of home business opportunities you find online, how to choose a good program, and what to do when you find one. If your first exposure to an MLM business occurs online, there is a great chance that you have been misinformed, either on purpose or by way of misunderstanding, or that you have chosen an opportunity without a good foundation.

Get My Free Ebook


Post a comment