Essay and discussion questions

1 Evaluate the potential of the Internet as a 'retail channel'.

2 Discuss whether you consider that all products on sale in the high street can be sold just as easily via the Internet.

3 Australasia is home to approximately 2% of Internet users around the globe. Describe how an online retailer might choose to target a market. Illustrate your answer with examples.

4 Select three web sites that demonstrate the different ways in which a retailer might use the Internet to interact with its customers. Compare the contents of the web sites and explain what the potential benefits are for the customers of each of the sites.

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