Essay and discussion questions

1 Discuss, using examples, how the Internet may change the five competitive forces of Michael Porter.

2 'Internet access levels will never exceed 50% in most countries.' Discuss.

3 What are the options, for an existing organisation, for using new business models through the Internet?

4 Perform a demand analysis for e-commerce services for a product sector and geographical market of your choice.

5 Perform competitor benchmarking for online services for an organisation of your choice.

6 What are the alternatives for modified channel structures for the Internet? Illustrate through different organisations in different sectors.

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