Napster's online music services are sold directly to endusers through the web site (www.napster.com). Affiliate networks and universities have procured site licences (in the US, a significant proportion of subscribers are university users). Prepaid cards are also available through retail partners such as Dixons in the UK, who also promote the service.

Napster also bundles its service with hardware manufacturers such as iRiver, Dell, Creative Labs, Gateway and Samsung.

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