Design a web site

Design an e-retail web site for a specialist retailer serving a niche market, for example a specialist health product retailer (see Figure 10.2). Use the four key factors identified by Wolfinbarger and Gilly (2003) to guide your design. Remember to consider:

1 Who are the online customers?

2 What are the online customer expectations?

3 How can the web site deliver online customer satisfaction?

Figure 10.2 Simply Vital example of specialist company, which is using the Internet as a channel to market

Source: www.simplyvital.com

Figure 10.2 Simply Vital example of specialist company, which is using the Internet as a channel to market

Source: www.simplyvital.com

In addition to consumer expectations there are several other key concepts that have been widely cited as affecting online purchasing behaviour. These are perceived risk and trust, and loyalty.

Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

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