Competitor benchmarking

To understand the characteristics of competitor web sites it is useful to know how to benchmark and to assess the value of benchmarking.

Activity

Choose a B2C industry sector such as airlines, book retailers, book publishers, CDs or clothing, or a B2B sector such as oil companies, chemical companies, construction industry companies or B2B exchanges. Work individually or in groups to identify the type of information that should be available from the web site (and which parts of the site you will access it from) and will be useful in terms of competitor benchmarking. Once your criteria have been developed, you should then benchmark companies and summarise which you feel is making best use of the Internet medium.

Was this article helpful?

0 0
Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

Get My Free Ebook


Post a comment