Chapter at a glance

Main topics

>■ The characteristics of interactive marketing communications 350

>■ Integrated Internet marketing communications 357

>■ Objectives and measurement for interactive marketing communications 363

>■ Offline promotion techniques 370

>■ Online promotion techniques 373

>■ 1 Search engine marketing 373

> 2 Online PR 384

>■ 3 Online partnerships 388

>■ 4 Interactive advertising 391

> 6 Viral marketing 400

>■ On-site promotional techniques 402

>■ Selecting the optimal communications mix 403

Case study 8

Making FMCG brands sizzle online 407

Was this article helpful?

0 0
Magic Affiliate Cash

Magic Affiliate Cash

It’s so much easier than you think to create unlimited wealth online. I’m going to show you exactly how in my comprehensive guide. Affiliates are making more money than ever these days easily cashing in while they are off doing other things. It’s nice to know you can bring in a massive income while you’re not even monitoring things because you will not be personally selling anything. You don’t even have to speak from the people that order from you.

Get My Free Ebook

Post a comment