Once customers have been attracted to the site we can monitor content accessed, when they visit and how long they stay, and whether this interaction with content leads to satisfactory marketing outcomes such as new leads or sales. If visitors are incentivised to register on-site it is possible to build up profiles of behaviour for different segments. It is also important to recognise return visitors for whom cookies or login are used.
Key ratios are:
Bounce rates for different pages, i.e. proportion of single page visits
Home page views/all page views e.g. 20% = (2358/11 612) Stickiness Page views/visitor sessions e.g. 6% = 11 612/2048
Repeats Visitor sessions/visitors e.g. 2% = 2048/970
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