Channel buyer behaviour

Once customers have been attracted to the site we can monitor content accessed, when they visit and how long they stay, and whether this interaction with content leads to satisfactory marketing outcomes such as new leads or sales. If visitors are incentivised to register on-site it is possible to build up profiles of behaviour for different segments. It is also important to recognise return visitors for whom cookies or login are used.

Key ratios are:

Bounce rates for different pages, i.e. proportion of single page visits

Home page views/all page views e.g. 20% = (2358/11 612) Stickiness Page views/visitor sessions e.g. 6% = 11 612/2048

Repeats Visitor sessions/visitors e.g. 2% = 2048/970

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SEO Guide for Top Rankings

SEO Guide for Top Rankings

Search engines are special sites on the web that are designed to help people find information stored on other sites. There are differences in the ways various search engines work. Learn more about this topic within this guide.

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