Strategies to take advantage of changes in marketplace structure should also be developed. These options are created through disintermediation and reintermediation (Chapter 2) within a marketplace. The strategic options for the sell-side downstream channels which have been discussed in Chapter 2 are:
• disintermediation (sell direct);
• create new online intermediary (countermediation);
• partner with new online or existing intermediaries;
Prioritising strategic partnerships as part of the move from a value chain to a value network should also occur as part of this decision. For all options tactics will be needed to manage the channel conflicts that may occur as a result of restructuring.
Was this article helpful?
Whether you've created a website already or are planning to create one in the near future, you know that's only half the battle. The other half is getting your website found in the search engines in hopes of attracting those interested in the type of products or services you offer.