Consumer-to-Consumer (C2C)

• Blogs and communities

• Product recommendations

Business-to-Consumer (B2C)

• Transactional: Amazon

• Relationship-building: BP

• Brand-building: Unilever

• Comparison intermediary: Kelkoo, Pricerunner

Government-to-Consumer (G2C)

• National government transactional: Tax - inland revenue

• National government information

• Local government services

Consumer-to-Business (C2B)

• Consumer-feedback, communities or campaigns

Business-to-Business (B2B)

• Transactional: Euroffice

• Relationship-building: BP

• Media Owned: Emap business publications

• B2B marketplaces: EC21

Government-to-Business (G2B)

• Government services and transactions: tax

• Legal regulations

Consumer-to-Government (C2G)

• Feedback to government through pressure group or individual sites

Business-to-Government (B2G)

• Feedback to government businesses and nongovernmental organisations

Government-to-Government (G2G)

• Inter-government services

• Exchange of information

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