Figure 1.6 Summary and examples of transaction alternatives between businesses, consumers and governmental organisations

Figure 1.7 Dubit C2C site for a youth audience (www.dubit.co.uk)

The diagram also includes government and public services organisations which deliver online or e-government services. As well as the models shown in Figure 1.7, it has also been suggested that employees should be considered as a separate type of consumer through the use of intranets, which is referred to as employee-to-employee or E2E.

The use of Internet technologies to provide government services to citizens.

Activity 1.2

Why are C2C interactions important?

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Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

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