Figure 1.6 Summary and examples of transaction alternatives between businesses, consumers and governmental organisations

Figure 1.7 Dubit C2C site for a youth audience (www.dubit.co.uk)

The diagram also includes government and public services organisations which deliver online or e-government services. As well as the models shown in Figure 1.7, it has also been suggested that employees should be considered as a separate type of consumer through the use of intranets, which is referred to as employee-to-employee or E2E.

The use of Internet technologies to provide government services to citizens.

Activity 1.2

Why are C2C interactions important?

Destroying Adwords

Destroying Adwords

Adwords or Pay Per Click advertising is essentially the 21st century equivalent of direct marketing, allowing advertisers to test ideas in hours rather than months. Learn more about Google Adwords and PPC advertising.

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